Colgate MaxFresh Watermelon Blast Gel Toothpaste, with Cooling Crystals, Watermelon Flavour, and Ultrafreeze Technology for Intense Freshness, Vegan, Gluten-Free 100g/3.5oz

Kickstart your day with a burst of minty freshness with the all-new Colgate MaxFresh Rainbow Fresh Toothpaste! Now with new Ultrafreeze Technology and rainbow-coloured, heart-shaped cooling crystals. It’s when a blast of freshness meets a burst of flavour to jolt you awake!

ALL NEW WATERMELON FLAVOUR: Colgate MaxFresh Watermelon Blast Toothpaste brings a bold, minty-fruity fusion so irresistibly delicious, you’ll be craving it until you brush again. Melon-infused freshness so good, you may even be tempted to eat it!
PACKED WITH UNIQUE, BLUE-COLOURED COOLING CRYSTALS: This toothpaste is packed with cooling crystals for 10x longer-lasting cooling*
ULTRAFREEZE TECHNOLOGY: Enjoy explosion of intense flavor and long-lasting freshness powered by our proprietary Ultrafreeze technology that not only wakes you up, but also shakes you up!
CONSCIOUSLY CRAFTED: This toothpaste is thoughtfully formulated to be vegan, gluten-free, and free from parabens
RECOMMENDED ORAL CARE ROUTINE: For best results, brush twice daily for two minutes, follow with a 30-second rinse of MaxFresh mouthwash, and replace your toothbrush every 3 months