In terms of hydration, NewBeauty readers know precisely what works. In our current survey of greater than 550 readers aged 23 to 83,* one factor grew to become clear: sure substances have earned a everlasting place in their routines. From moisture magnets to barrier builders, these are the hydration powerhouses readers belief most—and why.
Hyaluronic Acid
It’s no shock that hyaluronic acid topped the listing. Seventy‑5 p.c of readers mentioned HA is their go‑to ingredient for hydration—by far probably the most dominant response.
The enchantment is straightforward: Hyaluronic acid pulls moisture into the pores and skin, provides that quick plumping impact, and layers effectively underneath nearly each different product. It’s the ingredient readers belief for dewy, bouncy pores and skin, whether or not they’re utilizing a serum, cream or perhaps a hydrating toner.
One to attempt: Alastin HA IMMERSE Serum
Ceramides
Proper behind HA are ceramides, with 40 p.c of readers saying they depend on them for hydration help.
Ceramides assist strengthen the pores and skin’s barrier—one thing readers clearly worth, particularly these coping with dryness, sensitivity or irritation. These lipids lock moisture in, stop transepidermal water loss and pair effectively with active-heavy routines.
One to attempt: Dieux Instant Angel Lipid-Rich Firming Moisturizer ($45)

Niacinamide
Additionally at 40 p.c, niacinamide ties ceramides as a high hydration staple.
Whereas it’s recognized for brightening and night tone, niacinamide’s capability to spice up barrier operate and enhance moisture retention makes it a quiet however highly effective hydration participant. Readers love that it matches into practically any routine and helps help the pores and skin lengthy‑time period.
One to attempt: Typology L36 — Even-Complexion Serum 12% Niacinamide

Squalane
Twenty p.c of readers say squalane is one among their go‑to hydrating substances.
Light-weight however nourishing, squalane mimics the pores and skin’s pure oils, making it a favourite for many who need hydration with out heaviness or congestion. It’s particularly liked throughout winter or after exfoliation-heavy routines.
One to attempt: The Outset Nourishing Squalane Daily Moisturizer

Glycerin
Rounding out the listing is glycerin, chosen by 15 p.c of readers.
Whereas it’s not flashy, glycerin is a hydration staple present in numerous formulation. It’s one of the efficient humectants, pulling moisture into the pores and skin and serving to it keep there. Readers might not name it out as typically as HA, but it surely’s a behind‑the‑scenes hero.
One to attempt: INNBEAUTY Project Recharge Gel Cream

*Supply: BeautyEngine Superior Analysis, 2026
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